Crest Central

The list you actually meant to send to.

If a requirement can be specified it can be sized, and sizing happens first. Each pass is reversible, so a filter can be loosened without starting again. Rather than a percentage, you get the numbers the percentage was made from.

Gap reporting

What is missing from a universe, named rather than rounded away.

Consent state

Carrying the permission status through to delivery instead of dropping it at export.

Sample review

A small extract produced and inspected against the brief before the full selection is run.

Ask for the exclusions report even if you never read it.